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Looking good whilst doing it all

PARENT. STYLE ICON. LEGEND

Setto&Co: For parents who refuse to choose between function and fashion

We’re not ones to boast, but when it comes to combining practicality and style, we’ve set the bar. Think of us as your go-to for parenting bags; reliable, smart, and versatile… just like you!  

Our game-changing products aren’t just designed by parents. they’re designed for parents, and have been put to the test by those who know exactly what it takes to keep things organized, accessible, and stylish. They’re built to make everyday life just a little bit easier with plenty of space, smart features, and a look that’ll have you feeling great no matter how many hours of sleep you have (or haven’t!) had. 

And rest assured, we’ve got it all figured out. We know that some changing bag features are pure genius, while others just get in the way. That’s why we’ve kept the clever bits, ditched the faff, and wrapped it all up in serious style.

Our Products

Browse our collection of multi-functional bags. 

Each one has been thoughtfully designed with our ‘fashionable yet functional’ ethos in mind.

Our story so far...

In April 2025, we stumbled upon an exciting opportunity to take over Nancy & Frank just as they were wrapping up their journey. With big ideas and fresh energy, we gave the brand a total makeover and Setto & Co was born!

The fan-favourite products, the multifunctional changing bag and buggy organiser, are still here with the same clever designs that you love, but with a whole new vibe.

This is just the beginning… and what a fantastic starting point it is!

Featured Products